3 simple steps to reach your goals.


Ever heard about the 1953 study on goals where only 3% of Yale students had specific written goals for their future?  20 years later that group was earning 10 times more than their other classmates.  I must have heard about this study a dozen times – its made the motivational speaker circuit for years… even just yesterday I was listening to Darren Hardy say that by writing down my goals I’m joining the top 3%.  The only problem – this study never happened!

Setting goals is the first step in turning the invisible into the visible. – Tony Robbins

Don’t despair though, a researcher named Dr. Gail Matthews from the Dominican University in California set out to find out whether writing down our goals actually matters.  Matthews recruited 267 participants from a variety of countries, occupations and ages.  They were randomly assigned to one of 5 groups.

  • Group 1 was asked to think about their goals.
  • Group 2 was asked to write their goals down.
  • Group 3 was asked to write their goals down and formulate action commitments.
  • Group 4 was asked to do all of these things plus send the action commitments to a supportive friend.
  • Group 5 was asked to write their goals down, formulate action commitments and send a weekly progress report to a supportive friend.


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The participants were asked to rate their progress and how effectively they had achieved their goals.  While group 1 only achieved 43% of their goals, group 5 achieved 76%.  It is worth noting that while writing down goals gave the participants an initial bump from 43% to 64%, there wasn’t much difference added by writing down action steps or even sending the goals to a friend.  The next big jump came with adding a weekly accountability task.

Accountability breeds response-ability. – Stephen Covey

If you want to achieve your goals you should:

  1. Write them down
  2. Formulate action commitments
  3. Send a weekly progress report to a supportive friend, coach or mentor.

Simply by taking these steps you’ve dramatically improved the chances you will reach your goals.3938181491_4c93e8ac56_o

If you go to work on your goals, your goals will go to work on you. If you go to work on your plan, your plan will go to work on you. Whatever good things we build end up building us. – Jim Rohn



Three games to drive your business.

time management for physical therapists execute on goals

The team won’t play at their best unless they are emotionally engaged – and that happens when they can tell if they are winning or losing. – Chris McChesney

People work harder when they are keeping score. If you don’t believe this, just hold a competition around anything… fundraising, customer service survey results, even completion of compliance items. Games are a great way to engage your team, often with surprisingly effective results.

Here are three games you can play to meet common challenges in physical therapy private practice.

1) Ever find it hard to motivate your team to consistently perform marketing activities?

The featured image this week is an amazing scoreboard created by one of our teams to track a contest they held over the course of 3 months. All of the staff (including front desk personnel, therapists and aides) formed teams that competed to earn points. Each time a potential referral source was contacted in person (5 points), via phone (2 points), handwritten note (1 point), etc. the team advanced along the racetrack. The goal was for every team to complete the race to earn a clinic celebration. This not only became a team building exercise but this group generated more than 400 referral source contacts in a single quarter. All those contacts paid off; the following quarter they broke the clinic record for the number of new patients referred.Kiss halloween

2) Ever felt like your social media efforts are stale and require too much effort?

Have a team halloween costume contest! Texas Physical Therapy Specialists’ annual halloween contest has a $300 first prize. Each team chooses a theme and creates a video that is uploaded to youtube and linked to on Facebook. Patients are encouraged to visit the Facebook age and vote for their favorites. This single event drives more traffic than any other during the year and engages the entire company in a fun, team building activity. The prize goes to a team celebration which creates even more camaraderie and social media content.  Check out the 2013 winners!

yelp-5-star3) Want to fill Yelp! and Google Plus with positive reviews?

Place a laptop ready to go and have a staff member help patients leave reviews as they graduate. As a thank-you for participating patients choose a prize – a branded t-shirt, tumbler or coffee mug or enter them into a raffle for a larger prize. Create a scoreboard that tracks how many 5-star reviews your team has received with a celebration once the goal is achieved.

Set a goal, design a game and build a scoreboard. Friendly competition can be a great way to mobilize your team. I would love to hear about games you have played to drive your business forward – what is working for you?