“People don’t buy products and services, they buy people and relationships”
Last weekend, I had the pleasure of listening to Diana Nyad speak at the 2014 TeamBeachBody Coach Summit. This amazing lady shared the story of her lifelong goal of swimming from Cuba to Florida, which she achieved at age 64. I vaguely remembered seeing this on the news last year, but I failed to realize just how impossible this swim is.
103 miles in the open ocean, through waters teeming with sharks and jellyfish. In the 30 years since she failed the first time (still setting a world record by swimming to the Bahamas instead) nobody had broken her record. To be honest, part of me thought that wanting to do this in the first place must be a special kind of insanity. Then she said this:
It’s not about what you get, it’s about who you become
This really struck me. What if I could apply the mindset of arguably the world’s toughest athlete to my own life and endeavors?
Its easy for me to stay in my comfort zone and to complete my daily work without ever really stretching myself. I’ve always wanted to write a book. Its a scary proposition, though… what if nobody wanted to read it? What if I put all that work into it and then it didn’t go anywhere? Its always seemed like an impossible goal.
Diana told us that achieving her goal wasn’t what made the difference… striving for the goal defined her, fulfilled her and allowed her to build a tremendous resilience. She failed and failed and failed until she finally succeeded. The most important thing she did was to try.
I think I’ll take that little quote, put it in my journal and try to be a person that fails at massive goals. After all, that’s exactly who Diana was when she started her fifth and final try at that impossible swim.
Do you have an impossible goal?