His staff called it the ‘Reality Distortion Field’. I can almost imagine the super-geek (no offense intended) hallways of Apple ringing with the mythical storytelling that had to surround Steve Jobs as he pushed people to go beyond what they thought they could accomplish. Steve Jobs would set what I would call BHAGs (Big Hairy Audacious Goals) such as creating the iPad – which was essentially impossible until it came out.
“People that want the future to be different don’t accept the status quo – they push against it” – Steve Jobs
The coming period of transition in healthcare is going to force us to rethink how we do things. What things do we think are impossible now that we could make happen if we had to? I think this is a very useful exercise and can help us to position ourselves to adapt to the changes in our own marketplace. Here are some examples:
– Could you fill a schedule with patients paying $200 cash?
– Could you provide services if the most you could be paid per visit was $55?
– Could you take care of 24 patients in a day if you were the only therapist?
– Could you see 15 new patients every day in a walk-in clinic?
– Could you provide excellent clinical care to 3 patients at the same time?
– Could you base your income on your outcomes?
I don’t know which of these things you will need to be able to do in the future… but I believe they are all possible. In order to create the future we want, we may need to bend reality. What do you think of the examples above? What do you think your personal distortion field might need to create in order for you to succeed in the future of physical therapy? Bring on the discussion below, post it on Facebook on my page or throw it on twitter – use the hashtag #browdering.